Contemporary Case Studies on Fashion Production, Marketing and Operations

Nonfiction, Science & Nature, Technology, Textiles & Polymers, Business & Finance, Marketing & Sales, Research
Cover of the book Contemporary Case Studies on Fashion Production, Marketing and Operations by , Springer Singapore
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Author: ISBN: 9789811070075
Publisher: Springer Singapore Publication: December 4, 2017
Imprint: Springer Language: English
Author:
ISBN: 9789811070075
Publisher: Springer Singapore
Publication: December 4, 2017
Imprint: Springer
Language: English

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

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