Contemplating Corporate Marketing, Identity and Communication

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Contemplating Corporate Marketing, Identity and Communication by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317850694
Publisher: Taylor and Francis Publication: December 16, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781317850694
Publisher: Taylor and Francis
Publication: December 16, 2013
Imprint: Routledge
Language: English

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights.

In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights.

In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

More books from Taylor and Francis

Cover of the book Feminism Without Women by
Cover of the book 70 Activities for Tutor Groups by
Cover of the book Creating an Excellent School by
Cover of the book The Erotic by
Cover of the book Were We The Enemy? American Survivors Of Hiroshima by
Cover of the book Rene Girard and Myth by
Cover of the book Low Carbon Politics by
Cover of the book Islam in the Modern World by
Cover of the book Ethics and Media Culture: Practices and Representations by
Cover of the book Classroom Assessment by
Cover of the book The Future of Africa by
Cover of the book Introducing Multilingualism by
Cover of the book The Rwenzururu Movement in Uganda by
Cover of the book Routledge Handbook of Global Citizenship Studies by
Cover of the book Masculinities in Contemporary American Culture by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy