Consuming Reality

The Commercialization of Factual Entertainment

Nonfiction, Entertainment, Performing Arts, Television, History & Criticism, Social & Cultural Studies, Social Science
Cover of the book Consuming Reality by Dr. June Deery, Palgrave Macmillan
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Author: Dr. June Deery ISBN: 9781137007674
Publisher: Palgrave Macmillan Publication: May 3, 2012
Imprint: Palgrave Macmillan Language: English
Author: Dr. June Deery
ISBN: 9781137007674
Publisher: Palgrave Macmillan
Publication: May 3, 2012
Imprint: Palgrave Macmillan
Language: English

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas. 

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