Consumer Perception of Product Risks and Benefits

Nonfiction, Health & Well Being, Medical, Reference, Public Health, Business & Finance, Human Resources & Personnel Management, Organizational Behavior
Cover of the book Consumer Perception of Product Risks and Benefits by , Springer International Publishing
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Author: ISBN: 9783319505305
Publisher: Springer International Publishing Publication: March 14, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319505305
Publisher: Springer International Publishing
Publication: March 14, 2017
Imprint: Springer
Language: English

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts:  Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts:  Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. 

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