Consumer Culture Theory

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Consumer Culture Theory by , Emerald Publishing Limited
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Author: ISBN: 9781787542877
Publisher: Emerald Publishing Limited Publication: April 10, 2019
Imprint: Emerald Publishing Limited Language: English
Author:
ISBN: 9781787542877
Publisher: Emerald Publishing Limited
Publication: April 10, 2019
Imprint: Emerald Publishing Limited
Language: English

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. 

This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. 

This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

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