Consumer Brand Relationships

Meaning, Measuring, Managing

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book Consumer Brand Relationships by , Palgrave Macmillan UK
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Author: ISBN: 9781137427120
Publisher: Palgrave Macmillan UK Publication: May 7, 2015
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137427120
Publisher: Palgrave Macmillan UK
Publication: May 7, 2015
Imprint: Palgrave Macmillan
Language: English

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

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