Conservatism for the democratic age

Conservative cultures and the challenge of mass politics in early twentieth century England

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations
Cover of the book Conservatism for the democratic age by David Thackeray, Manchester University Press
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Author: David Thackeray ISBN: 9781526110763
Publisher: Manchester University Press Publication: May 16, 2016
Imprint: Manchester University Press Language: English
Author: David Thackeray
ISBN: 9781526110763
Publisher: Manchester University Press
Publication: May 16, 2016
Imprint: Manchester University Press
Language: English

This book offers a new interpretation of the Conservative party’s revival and adaptation to democratic politics in the early twentieth century. We cannot appreciate the Conservatives’ unique success in British politics without exploring the dramatic cultural transformation which occurred within the party during the early decades of the century. This was a seminal period in which key features of the modern Conservative party emerged: a mass women’s organisation, a focus on addressing the voter as a consumer, targeted electioneering strategies, and the use of modern media to speak to a mass audience. This book provides the first substantial attempt to assess the Conservatives’ adaptation to democracy across the early twentieth century from a cultural perspective and will appeal to academics and students with an interest in the history of political communication, gender and class in modern Britain.

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This book offers a new interpretation of the Conservative party’s revival and adaptation to democratic politics in the early twentieth century. We cannot appreciate the Conservatives’ unique success in British politics without exploring the dramatic cultural transformation which occurred within the party during the early decades of the century. This was a seminal period in which key features of the modern Conservative party emerged: a mass women’s organisation, a focus on addressing the voter as a consumer, targeted electioneering strategies, and the use of modern media to speak to a mass audience. This book provides the first substantial attempt to assess the Conservatives’ adaptation to democracy across the early twentieth century from a cultural perspective and will appeal to academics and students with an interest in the history of political communication, gender and class in modern Britain.

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