Connect

How Companies Succeed by Engaging Radically with Society

Business & Finance, Management & Leadership, Planning & Forecasting, Leadership
Cover of the book Connect by John Browne, Robin Nuttall, Tommy Stadlen, PublicAffairs
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Browne, Robin Nuttall, Tommy Stadlen ISBN: 9781610396981
Publisher: PublicAffairs Publication: March 8, 2016
Imprint: PublicAffairs Language: English
Author: John Browne, Robin Nuttall, Tommy Stadlen
ISBN: 9781610396981
Publisher: PublicAffairs
Publication: March 8, 2016
Imprint: PublicAffairs
Language: English

Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line
Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.

Through insightful analysis and vivid storytelling-ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty–first-Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them.

There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade.

Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of “connected leadership,” a radical new paradigm that shows how companies and executives can thrive by close engagement with society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line
Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.

Through insightful analysis and vivid storytelling-ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty–first-Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them.

There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade.

Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of “connected leadership,” a radical new paradigm that shows how companies and executives can thrive by close engagement with society.

More books from PublicAffairs

Cover of the book Guide to Supply Chain Management by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book We Were Feminists Once by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book A Place at the Table by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book The Great American University by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book The Unraveling by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book Modern Warfare, Intelligence and Deterrence by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book When That Rough God Goes Riding by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book Dawn of the Code War by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book The Change I Believe In by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book The Devil's Financial Dictionary by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book Who Are We -- And Should It Matter in the 21st Century? by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book How to Get Rid of a President by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book Leap by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book This Is Not Propaganda by John Browne, Robin Nuttall, Tommy Stadlen
Cover of the book Winter Is Coming by John Browne, Robin Nuttall, Tommy Stadlen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy