Conducting Research Surveys via E-mail and the Web

Nonfiction, Science & Nature, Science, Other Sciences, Methodology
Cover of the book Conducting Research Surveys via E-mail and the Web by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott, RAND Corporation
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott ISBN: 9780833032263
Publisher: RAND Corporation Publication: February 15, 2002
Imprint: RAND Corporation Language: English
Author: Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
ISBN: 9780833032263
Publisher: RAND Corporation
Publication: February 15, 2002
Imprint: RAND Corporation
Language: English

Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high.

More books from RAND Corporation

Cover of the book I Want You! by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Medical Fitness and Resilience by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book China and Iran by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book The Challenge of Domestic Intelligence in a Free Society by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Autonomous Vehicle Technology by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Improving School Leadership by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Film Piracy, Organized Crime, and Terrorism by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book The Global Technology Revolution 2020, In-Depth Analyses: Bio/Nano/Materials/Information Trends, Drivers, Barriers, and Social Implications by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Afghan Peace Talks by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Look East, Cross Black Waters by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Mastering the Ultimate High Ground: Next Steps in the Military Uses of Space by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Counterinsurgency in Afghanistan by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book U.S. Overseas Military Presence by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Employing Land-Based Anti-Ship Missiles in the Western Pacific by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
Cover of the book Mullahs, Guards, and Bonyads by Matthias Schonlau, Ronald D., Jr. Fricker, Marc N. Elliott
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy