Concise Encyclopedia of Professional Services Marketing

Business & Finance, Career Planning & Job Hunting, Job Hunting, Marketing & Sales
Cover of the book Concise Encyclopedia of Professional Services Marketing by Kenneth E. Clow, Robert E Stevens, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kenneth E. Clow, Robert E Stevens ISBN: 9781135695118
Publisher: Taylor and Francis Publication: January 12, 2009
Imprint: Routledge Language: English
Author: Kenneth E. Clow, Robert E Stevens
ISBN: 9781135695118
Publisher: Taylor and Francis
Publication: January 12, 2009
Imprint: Routledge
Language: English

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services.

In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services.

In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.

More books from Taylor and Francis

Cover of the book British Volunteers in the Spanish Civil War by Kenneth E. Clow, Robert E Stevens
Cover of the book Social Justice and Medical Practice by Kenneth E. Clow, Robert E Stevens
Cover of the book A Kryptic Model of the Incarnation by Kenneth E. Clow, Robert E Stevens
Cover of the book The Global Imperative by Kenneth E. Clow, Robert E Stevens
Cover of the book Reel Arguments by Kenneth E. Clow, Robert E Stevens
Cover of the book Les Anciens Royaumes de la Zone Interlacustre Meriodionale (Rwanda, Burundi, Buha) by Kenneth E. Clow, Robert E Stevens
Cover of the book Transforming Troubled Children, Teens, and Their Families by Kenneth E. Clow, Robert E Stevens
Cover of the book Ars nova by Kenneth E. Clow, Robert E Stevens
Cover of the book Rethinking Israeli Space by Kenneth E. Clow, Robert E Stevens
Cover of the book Rousseau by Kenneth E. Clow, Robert E Stevens
Cover of the book Performing Ethnicity, Performing Gender by Kenneth E. Clow, Robert E Stevens
Cover of the book Transforming International Criminal Justice by Kenneth E. Clow, Robert E Stevens
Cover of the book Effective Talent Management by Kenneth E. Clow, Robert E Stevens
Cover of the book Southeast Asia in the New International Era by Kenneth E. Clow, Robert E Stevens
Cover of the book Adult Education and the State by Kenneth E. Clow, Robert E Stevens
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy