Conceptual Blending in Advertisements

Nonfiction, Entertainment, Drama, Anthologies
Cover of the book Conceptual Blending in Advertisements by Tamara Berlstein, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tamara Berlstein ISBN: 9783640646685
Publisher: GRIN Publishing Publication: June 21, 2010
Imprint: GRIN Publishing Language: English
Author: Tamara Berlstein
ISBN: 9783640646685
Publisher: GRIN Publishing
Publication: June 21, 2010
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2010 in the subject English Language and Literature Studies - Linguistics, grade: 2,3, Justus-Liebig-University Giessen (Anglistik), course: Cognitive Linguistics, language: English, abstract: Everyday and everywhere we are surrounded by advertisement. 90% of it disappears in a blur of pictures and information, but sometimes a billboard or a television spot catches our attention. Due to mature markets many products and services are often exchangeable for the consumer. Advertisers reacted on this development by changing their strategies. Advertisement is not only providing information anymore, it is supposed to evoke emotions. Innovations like the internet have changed the marketing strategies as well. In order to always be more creative, more appealing, and more outstanding than the competition new advertising strategies have emerged. But what makes advertisement creative, interesting, outstanding? Apart from the product itself it is language and the symbols that are used to present the product. This is where the connection from advertisement to linguistics comes from. We know that conceptual blendings are important parts of many jokes, cartoons and of human imagination and thought in general. In order to show the wide range of ways blending can be used in advertisements, I chose examples from four different media: Print media, television, outdoor advertisement and viral advertisement. Since the perception of blends as well as advertisement always depends on the beholder I started a little survey, asking three persons for their reaction on the respective advertisement. In the beginning I am going to introduce and discuss the Conceptual Blending Theory. Then I am going to introduce the relevant advertisement techniques and my corpus. Finally I want to give my conclusion. In the appendix you can find pictures belonging to the respective campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2010 in the subject English Language and Literature Studies - Linguistics, grade: 2,3, Justus-Liebig-University Giessen (Anglistik), course: Cognitive Linguistics, language: English, abstract: Everyday and everywhere we are surrounded by advertisement. 90% of it disappears in a blur of pictures and information, but sometimes a billboard or a television spot catches our attention. Due to mature markets many products and services are often exchangeable for the consumer. Advertisers reacted on this development by changing their strategies. Advertisement is not only providing information anymore, it is supposed to evoke emotions. Innovations like the internet have changed the marketing strategies as well. In order to always be more creative, more appealing, and more outstanding than the competition new advertising strategies have emerged. But what makes advertisement creative, interesting, outstanding? Apart from the product itself it is language and the symbols that are used to present the product. This is where the connection from advertisement to linguistics comes from. We know that conceptual blendings are important parts of many jokes, cartoons and of human imagination and thought in general. In order to show the wide range of ways blending can be used in advertisements, I chose examples from four different media: Print media, television, outdoor advertisement and viral advertisement. Since the perception of blends as well as advertisement always depends on the beholder I started a little survey, asking three persons for their reaction on the respective advertisement. In the beginning I am going to introduce and discuss the Conceptual Blending Theory. Then I am going to introduce the relevant advertisement techniques and my corpus. Finally I want to give my conclusion. In the appendix you can find pictures belonging to the respective campaigns.

More books from GRIN Publishing

Cover of the book Political theory - Hobbes and Locke by Tamara Berlstein
Cover of the book The representation of space: Prose and maps about the London Underground by Tamara Berlstein
Cover of the book Consumption Behavior - Comparison of SPAR and LIDL by Tamara Berlstein
Cover of the book The Problem-Solution Pattern and Advertising by Tamara Berlstein
Cover of the book Critique of an Insurance Software Development Project by Tamara Berlstein
Cover of the book Myth, Technology, and the (Post)Human Subject in William Gibson's Sprawl Trilogy by Tamara Berlstein
Cover of the book Gender Ambiguity in Shakespeare's Macbeth by Tamara Berlstein
Cover of the book Assessing the Causes of Employee Resistance to Change in the Implementation of Business Processes Re-engineering in an Organization by Tamara Berlstein
Cover of the book Water & Sanitation Knowledge Management in Rural Cameroon by Tamara Berlstein
Cover of the book Combating Terrorism with Economic Means by Tamara Berlstein
Cover of the book Mergers & Acquisitions: A comparison of the perspectives for shareholders and management by Tamara Berlstein
Cover of the book E-Commerce and E-Business Questions by Tamara Berlstein
Cover of the book Critical Success Factors For Buy-Outs by Tamara Berlstein
Cover of the book Gender and Language Change by Tamara Berlstein
Cover of the book An interpretation of Shakespeare's sonnet 73 and the deeper meaning of its metaphors by Tamara Berlstein
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy