Competitive Strategies

Managing the Present, Imagining the Future

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Competitive Strategies by E. Valdani, A. Arbore, Palgrave Macmillan UK
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Author: E. Valdani, A. Arbore ISBN: 9780230354586
Publisher: Palgrave Macmillan UK Publication: November 30, 2012
Imprint: Palgrave Macmillan Language: English
Author: E. Valdani, A. Arbore
ISBN: 9780230354586
Publisher: Palgrave Macmillan UK
Publication: November 30, 2012
Imprint: Palgrave Macmillan
Language: English

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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