Competitive Intelligence

Gathering, Analysing and Putting it to Work

Business & Finance, Management & Leadership, Industrial Management
Cover of the book Competitive Intelligence by Christopher Murphy, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christopher Murphy ISBN: 9781317162872
Publisher: Taylor and Francis Publication: May 23, 2016
Imprint: Routledge Language: English
Author: Christopher Murphy
ISBN: 9781317162872
Publisher: Taylor and Francis
Publication: May 23, 2016
Imprint: Routledge
Language: English

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's Competitive Intelligence explains: ¢ the theory of business competition ¢ how companies try to get ahead of their rivals ¢ methods of research and sources of information that generate the raw material for creating intelligence ¢ analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. Competitive Intelligence also provides a legal

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's Competitive Intelligence explains: ¢ the theory of business competition ¢ how companies try to get ahead of their rivals ¢ methods of research and sources of information that generate the raw material for creating intelligence ¢ analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. Competitive Intelligence also provides a legal

More books from Taylor and Francis

Cover of the book Popular Music in a Digital Music Economy by Christopher Murphy
Cover of the book Parenting After the Century of the Child by Christopher Murphy
Cover of the book The Therapeutic Use of Self by Christopher Murphy
Cover of the book Investment Banking in England 1856-1881 (RLE Banking & Finance) by Christopher Murphy
Cover of the book Trade Unions and Workplace Training by Christopher Murphy
Cover of the book Jose Limon by Christopher Murphy
Cover of the book Torture by Christopher Murphy
Cover of the book Accounting for Rape by Christopher Murphy
Cover of the book Comic Performativities by Christopher Murphy
Cover of the book Worlds of Welfare by Christopher Murphy
Cover of the book The Internationalization of Communal Strife (Routledge Revivals) by Christopher Murphy
Cover of the book Women in Science by Christopher Murphy
Cover of the book General Linguistics by Christopher Murphy
Cover of the book The Church, Authority, and Foucault by Christopher Murphy
Cover of the book Children's Drawings As Diagnostic Aids by Christopher Murphy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy