Competition in Higher Education Branding and Marketing

National and Global Perspectives

Nonfiction, Reference & Language, Education & Teaching, Higher Education, Business & Finance, Marketing & Sales
Cover of the book Competition in Higher Education Branding and Marketing by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319585277
Publisher: Springer International Publishing Publication: October 6, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319585277
Publisher: Springer International Publishing
Publication: October 6, 2017
Imprint: Palgrave Macmillan
Language: English

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

More books from Springer International Publishing

Cover of the book Flow Boiling in Expanding Microchannels by
Cover of the book Interaction-induced Electric Properties of van der Waals Complexes by
Cover of the book Authentic Governance by
Cover of the book Innovative Mobile and Internet Services in Ubiquitous Computing by
Cover of the book Operations Research, Engineering, and Cyber Security by
Cover of the book Eighteenth-Century Women's Writing and the 'Scandalous Memoir' by
Cover of the book Computational Problems in Science and Engineering by
Cover of the book Handbook of Consumer Finance Research by
Cover of the book Real-Time Recursive Hyperspectral Sample and Band Processing by
Cover of the book Topics in Modal Analysis II, Volume 8 by
Cover of the book The Role of Bacteria in Urology by
Cover of the book Locating, Classifying and Countering Agile Land Vehicles by
Cover of the book Information Materials by
Cover of the book Serious Games by
Cover of the book Coastal Morphodynamics by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy