Communication Planning

An Integrated Approach

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Communication Planning by Sherry Devereaux Ferguson, SAGE Publications
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Author: Sherry Devereaux Ferguson ISBN: 9781506314082
Publisher: SAGE Publications Publication: August 3, 1999
Imprint: SAGE Publications, Inc Language: English
Author: Sherry Devereaux Ferguson
ISBN: 9781506314082
Publisher: SAGE Publications
Publication: August 3, 1999
Imprint: SAGE Publications, Inc
Language: English

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.

Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.

Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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