Communication for Behavior Change

Volume I: Writing and Producing Radio Dramas

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Communication for Behavior Change by Esta de Fossard, SAGE Publications
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Author: Esta de Fossard ISBN: 9789351505297
Publisher: SAGE Publications Publication: August 4, 2015
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Esta de Fossard
ISBN: 9789351505297
Publisher: SAGE Publications
Publication: August 4, 2015
Imprint: Sage Publications Pvt. Ltd
Language: English

The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives.

It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to:

• Create RADIO DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives.

It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to:

• Create RADIO DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

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