Communication Campaigns and National Integration in China’s Market Economy Era

Reviving the National Soul

Nonfiction, Social & Cultural Studies, Political Science, Politics, History & Theory
Cover of the book Communication Campaigns and National Integration in China’s Market Economy Era by Yanru Chen, Springer Singapore
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Yanru Chen ISBN: 9789812877338
Publisher: Springer Singapore Publication: September 1, 2015
Imprint: Springer Language: English
Author: Yanru Chen
ISBN: 9789812877338
Publisher: Springer Singapore
Publication: September 1, 2015
Imprint: Springer
Language: English

This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

More books from Springer Singapore

Cover of the book Trade Theory in Computable General Equilibrium Models by Yanru Chen
Cover of the book Early Study-Abroad and Identities by Yanru Chen
Cover of the book Recent Developments in Intelligent Computing, Communication and Devices by Yanru Chen
Cover of the book Tourism, Territory and Sustainable Development by Yanru Chen
Cover of the book Translational Research in Breast Cancer by Yanru Chen
Cover of the book Survival Analysis with Correlated Endpoints by Yanru Chen
Cover of the book Intelligent and Interactive Computing by Yanru Chen
Cover of the book Mathematical Models for Therapeutic Approaches to Control HIV Disease Transmission by Yanru Chen
Cover of the book Proceeding of the 24th International Conference on Industrial Engineering and Engineering Management 2018 by Yanru Chen
Cover of the book New Theory of Children’s Thinking Development: Application in Language Teaching by Yanru Chen
Cover of the book Acute Ischemic Stroke by Yanru Chen
Cover of the book Surgery for Pancreatic and Periampullary Cancer by Yanru Chen
Cover of the book Advances in Biological Treatment of Industrial Waste Water and their Recycling for a Sustainable Future by Yanru Chen
Cover of the book Emerging Trends in Electrical, Communications and Information Technologies by Yanru Chen
Cover of the book Social Commentary on State and Society in Modern Japan by Yanru Chen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy