Communication and Persuasion

Central and Peripheral Routes to Attitude Change

Nonfiction, Reference & Language, Language Arts, Communication, Health & Well Being, Psychology, Cognitive Psychology
Cover of the book Communication and Persuasion by John T. Cacioppo, Richard E. Petty, Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John T. Cacioppo, Richard E. Petty ISBN: 9781461249641
Publisher: Springer New York Publication: December 6, 2012
Imprint: Springer Language: English
Author: John T. Cacioppo, Richard E. Petty
ISBN: 9781461249641
Publisher: Springer New York
Publication: December 6, 2012
Imprint: Springer
Language: English

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have subĀ­ sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have subĀ­ sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.

More books from Springer New York

Cover of the book New Models, New Extensions of Attribution Theory by John T. Cacioppo, Richard E. Petty
Cover of the book Stress and Women Physicians by John T. Cacioppo, Richard E. Petty
Cover of the book Anti-Poverty Psychology by John T. Cacioppo, Richard E. Petty
Cover of the book Reviews of Environmental Contamination and Toxicology Vol 203 by John T. Cacioppo, Richard E. Petty
Cover of the book DNA Topoisomerases and Cancer by John T. Cacioppo, Richard E. Petty
Cover of the book Asteroids and Dwarf Planets and How to Observe Them by John T. Cacioppo, Richard E. Petty
Cover of the book Contemporary Methods for Speech Parameterization by John T. Cacioppo, Richard E. Petty
Cover of the book Policing Across Borders by John T. Cacioppo, Richard E. Petty
Cover of the book Pre-Columbian Foodways by John T. Cacioppo, Richard E. Petty
Cover of the book The Biology of Mammalian Spermatogonia by John T. Cacioppo, Richard E. Petty
Cover of the book Weird Worlds by John T. Cacioppo, Richard E. Petty
Cover of the book Superficial Liposculpture by John T. Cacioppo, Richard E. Petty
Cover of the book Reviews of Environmental Contamination and Toxicology by John T. Cacioppo, Richard E. Petty
Cover of the book Biochemical Basis and Therapeutic Implications of Angiogenesis by John T. Cacioppo, Richard E. Petty
Cover of the book Genetic Variants in Alzheimer's Disease by John T. Cacioppo, Richard E. Petty
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy