Communicating Strategy

Business & Finance, Management & Leadership, Management
Cover of the book Communicating Strategy by Phil Jones, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Phil Jones ISBN: 9781351950268
Publisher: Taylor and Francis Publication: March 2, 2017
Imprint: Gower Language: English
Author: Phil Jones
ISBN: 9781351950268
Publisher: Taylor and Francis
Publication: March 2, 2017
Imprint: Gower
Language: English

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

More books from Taylor and Francis

Cover of the book On Moving and Being Moved by Phil Jones
Cover of the book Food and Wine Festivals and Events Around the World by Phil Jones
Cover of the book Cultural Diversity, Heritage and Human Rights by Phil Jones
Cover of the book Equitable Assurances by Phil Jones
Cover of the book Sustainable Transport Fuels Business Briefing by Phil Jones
Cover of the book Monetary Policy and Macroeconomic Stabilization by Phil Jones
Cover of the book Nationalism in Asia and Africa by Phil Jones
Cover of the book How to Get the Most Out of CBT by Phil Jones
Cover of the book Vygotsky and Sociology by Phil Jones
Cover of the book Liberal Nationalism in Central Europe by Phil Jones
Cover of the book Video in Social Science Research by Phil Jones
Cover of the book Improving Workplace Learning by Phil Jones
Cover of the book Shamanic Worlds by Phil Jones
Cover of the book Coffee Agroecology by Phil Jones
Cover of the book Julian (Routledge Revivals) by Phil Jones
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy