Comeback

The Fall & Rise of the American Automobile Industry

Business & Finance
Cover of the book Comeback by Paul Ingrassia, Joseph B. White, Simon & Schuster
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul Ingrassia, Joseph B. White ISBN: 9781476737478
Publisher: Simon & Schuster Publication: May 14, 2013
Imprint: Simon & Schuster Language: English
Author: Paul Ingrassia, Joseph B. White
ISBN: 9781476737478
Publisher: Simon & Schuster
Publication: May 14, 2013
Imprint: Simon & Schuster
Language: English

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

More books from Simon & Schuster

Cover of the book Overtaken by Paul Ingrassia, Joseph B. White
Cover of the book Belly Up by Paul Ingrassia, Joseph B. White
Cover of the book Dog Bites Man: City Shocked by Paul Ingrassia, Joseph B. White
Cover of the book Loud Emily by Paul Ingrassia, Joseph B. White
Cover of the book Iron Shoes by Paul Ingrassia, Joseph B. White
Cover of the book Magnifico by Paul Ingrassia, Joseph B. White
Cover of the book Simon & Schuster Thesaurus for Children by Paul Ingrassia, Joseph B. White
Cover of the book When Trumpets Call by Paul Ingrassia, Joseph B. White
Cover of the book Know the Night by Paul Ingrassia, Joseph B. White
Cover of the book Me Want Pet! by Paul Ingrassia, Joseph B. White
Cover of the book The Hunger by Paul Ingrassia, Joseph B. White
Cover of the book Saving the Team by Paul Ingrassia, Joseph B. White
Cover of the book Twilight of the Money Gods by Paul Ingrassia, Joseph B. White
Cover of the book Ted Kennedy by Paul Ingrassia, Joseph B. White
Cover of the book The Wisdom of Harvey Penick by Paul Ingrassia, Joseph B. White
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy