Combating AIDS

Communication Strategies in Action

Nonfiction, Health & Well Being, Medical, Reference, Public Health
Cover of the book Combating AIDS by Dr. Arvind M. Singhal, Dr. Everett M. Rogers, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr. Arvind M. Singhal, Dr. Everett M. Rogers ISBN: 9789351500162
Publisher: SAGE Publications Publication: November 14, 2002
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Dr. Arvind M. Singhal, Dr. Everett M. Rogers
ISBN: 9789351500162
Publisher: SAGE Publications
Publication: November 14, 2002
Imprint: Sage Publications Pvt. Ltd
Language: English

·****· Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA**·****·**

 

`This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century'

- Neil McKee, Senior Technical Advisor for HIV/AIDS and Adolescent Health, Johns Hopkins University

 

`This book is an important contribution to AIDS education globally. The rich and diverse cases analyze, humanize and contextualize the continuum of HIV/AIDS prevention, care and support. Researchers and practitioners will find this book most useful'

- Collins Airhihenbuwa, Professor of Bio-Behavioural Health, Penn State University

 

`Educating people about AIDS is one of the biggest communication challenges that we face today. This remarkable book is a must-read for anyone who wants to understand the challenges and ways to overcome it. Thorough and hopeful, this is one of those books that can actually make a difference in this world'

- Emanuel Rosen, author of 'The Anatomy of Buzz'

 

`A thoroughly readable and inspiring book by two of the world's foremost health communication experts. Accessible and personalised, it is a "must-read" for all those interested in AIDS prevention, care and support'

- Shereen Usdin, Co-Founder of the Soul City Institute of Health and Development Communication, South Africa

 

`This book provides a comprehensive analysis of the strategies related to HIV/AIDS communications. It is published at a critical moment as the world increasingly realizes the role of communication in the fight against HIV/AIDS'

- Rafael Obregon, Social Communication Advisor, Pan American Health Organization

 

`Combating AIDS is slickly written using commicators' theories, taking the reader step-by-step through various arguments, and using repitition to ingrain them in the reader's mind' -

Ritu Priya, Nature

 

The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. The authors describe and analyze advocacy strategies, culturally-engaging targeted and tailored responses, and the entertainment-education strategy, including the use of television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion.

Focusing on the work being carried out by individuals and organizations, this book humanizes the AIDS epidemic. Interesting, informative, and readable, it will be of interest to policymakers, practitioners, and scholars in the fields of public health, communication and change, development studies, social work, and public policy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

·****· Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA**·****·**

 

`This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century'

- Neil McKee, Senior Technical Advisor for HIV/AIDS and Adolescent Health, Johns Hopkins University

 

`This book is an important contribution to AIDS education globally. The rich and diverse cases analyze, humanize and contextualize the continuum of HIV/AIDS prevention, care and support. Researchers and practitioners will find this book most useful'

- Collins Airhihenbuwa, Professor of Bio-Behavioural Health, Penn State University

 

`Educating people about AIDS is one of the biggest communication challenges that we face today. This remarkable book is a must-read for anyone who wants to understand the challenges and ways to overcome it. Thorough and hopeful, this is one of those books that can actually make a difference in this world'

- Emanuel Rosen, author of 'The Anatomy of Buzz'

 

`A thoroughly readable and inspiring book by two of the world's foremost health communication experts. Accessible and personalised, it is a "must-read" for all those interested in AIDS prevention, care and support'

- Shereen Usdin, Co-Founder of the Soul City Institute of Health and Development Communication, South Africa

 

`This book provides a comprehensive analysis of the strategies related to HIV/AIDS communications. It is published at a critical moment as the world increasingly realizes the role of communication in the fight against HIV/AIDS'

- Rafael Obregon, Social Communication Advisor, Pan American Health Organization

 

`Combating AIDS is slickly written using commicators' theories, taking the reader step-by-step through various arguments, and using repitition to ingrain them in the reader's mind' -

Ritu Priya, Nature

 

The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. The authors describe and analyze advocacy strategies, culturally-engaging targeted and tailored responses, and the entertainment-education strategy, including the use of television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion.

Focusing on the work being carried out by individuals and organizations, this book humanizes the AIDS epidemic. Interesting, informative, and readable, it will be of interest to policymakers, practitioners, and scholars in the fields of public health, communication and change, development studies, social work, and public policy.

More books from SAGE Publications

Cover of the book The California ELD Standards Companion, Grades 6-8 by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Exploring Morgan’s Metaphors by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Saving Capitalism from the Capitalists by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book The SAGE Handbook of Applied Social Psychology by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book School, Family, and Community Partnerships by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Consensus Organizing: A Community Development Workbook by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book The End of Corporate Social Responsibility by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Bio-innovation and Poverty Alleviation by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Values and Influence of Religion in Public Administration by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Learning for Leadership by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Caring for People with Dementia by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Academic Language Mastery: Conversational Discourse in Context by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Classroom Management for Students With Emotional and Behavioral Disorders by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Explorations in Classical Sociological Theory by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
Cover of the book Developing the Emotionally Literate School by Dr. Arvind M. Singhal, Dr. Everett M. Rogers
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy