College Sports Inc.

How Commercialism Influences Intercollegiate Athletics

Business & Finance, Career Planning & Job Hunting, Labor, Management & Leadership, Management
Cover of the book College Sports Inc. by Frank P. Jozsa Jr., Springer New York
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Author: Frank P. Jozsa Jr. ISBN: 9781461449690
Publisher: Springer New York Publication: October 24, 2012
Imprint: Springer Language: English
Author: Frank P. Jozsa Jr.
ISBN: 9781461449690
Publisher: Springer New York
Publication: October 24, 2012
Imprint: Springer
Language: English

​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​

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​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​

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