Collaborative Ethnography in Business Environments

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Collaborative Ethnography in Business Environments by , Taylor and Francis
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Author: ISBN: 9781315534558
Publisher: Taylor and Francis Publication: November 25, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781315534558
Publisher: Taylor and Francis
Publication: November 25, 2016
Imprint: Routledge
Language: English

In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book

  • argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture;
  • addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;
  • reveals the essentially dynamic process of collaborative ethnography;
  • shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
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In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book

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