City Branding and New Media

Linguistic Perspectives, Discursive Strategies and Multimodality

Nonfiction, Reference & Language, Language Arts, Communication, Linguistics, Social & Cultural Studies, Social Science
Cover of the book City Branding and New Media by M. Paganoni, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: M. Paganoni ISBN: 9781137387967
Publisher: Palgrave Macmillan UK Publication: January 13, 2015
Imprint: Palgrave Pivot Language: English
Author: M. Paganoni
ISBN: 9781137387967
Publisher: Palgrave Macmillan UK
Publication: January 13, 2015
Imprint: Palgrave Pivot
Language: English

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

More books from Palgrave Macmillan UK

Cover of the book The African Union's Role in Peacekeeping by M. Paganoni
Cover of the book Communal Modernisms by M. Paganoni
Cover of the book Spikes and Shocks by M. Paganoni
Cover of the book Queer 1950s by M. Paganoni
Cover of the book Audiovisual Translation in a Global Context by M. Paganoni
Cover of the book Heimat, Region, and Empire by M. Paganoni
Cover of the book European Disunion by M. Paganoni
Cover of the book Serial Crime Fiction by M. Paganoni
Cover of the book Trauma, Ethics and the Political Beyond PTSD by M. Paganoni
Cover of the book Nobody's Law by M. Paganoni
Cover of the book The Dynamics of Local Learning in Global Value Chains by M. Paganoni
Cover of the book The Political Economy of Independent Ukraine by M. Paganoni
Cover of the book Embodiment, Emotion, and Cognition by M. Paganoni
Cover of the book The Politics of Financial Markets and Regulation by M. Paganoni
Cover of the book Tracing War in British Enlightenment and Romantic Culture by M. Paganoni
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy