City Branding

The Ghostly Politics of Representation in Globalising Cities

Nonfiction, Art & Architecture, Architecture, Planning
Cover of the book City Branding by Alberto Vanolo, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alberto Vanolo ISBN: 9781317337751
Publisher: Taylor and Francis Publication: February 3, 2017
Imprint: Routledge Language: English
Author: Alberto Vanolo
ISBN: 9781317337751
Publisher: Taylor and Francis
Publication: February 3, 2017
Imprint: Routledge
Language: English

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers.

City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding.

This booksituates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers.

City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding.

This booksituates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

More books from Taylor and Francis

Cover of the book Managing Tourism Crises by Alberto Vanolo
Cover of the book Humanistic Perspectives on Contemporary Counseling Issues by Alberto Vanolo
Cover of the book Citizenship Agendas in and beyond the Nation-State by Alberto Vanolo
Cover of the book Alternatives to Domestic Violence by Alberto Vanolo
Cover of the book Jumpstart! Assemblies by Alberto Vanolo
Cover of the book The Psychology of Politics by Alberto Vanolo
Cover of the book Mega-universities and Knowledge Media by Alberto Vanolo
Cover of the book Regional Geography (RLE Social & Cultural Geography) by Alberto Vanolo
Cover of the book John Ruskin's Political Economy by Alberto Vanolo
Cover of the book The Recipe Reader by Alberto Vanolo
Cover of the book Web Theory by Alberto Vanolo
Cover of the book The Sustainable Forestry Handbook by Alberto Vanolo
Cover of the book The Pictorial Third by Alberto Vanolo
Cover of the book Martin Buber by Alberto Vanolo
Cover of the book A Democracy Of Despots by Alberto Vanolo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy