Church Marketing 101

Preparing Your Church for Greater Growth

Nonfiction, Religion & Spirituality, Christianity, Church, Church Administration
Cover of the book Church Marketing 101 by Richard L. Reising, Baker Publishing Group
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Author: Richard L. Reising ISBN: 9781441200310
Publisher: Baker Publishing Group Publication: January 1, 2006
Imprint: Baker Books Language: English
Author: Richard L. Reising
ISBN: 9781441200310
Publisher: Baker Publishing Group
Publication: January 1, 2006
Imprint: Baker Books
Language: English

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially?

The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

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Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially?

The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

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