Che's Afterlife

The Legacy of an Image

Nonfiction, History, Americas, Latin America, Art & Architecture, Photography, Pictorials, Social & Cultural Studies, Political Science
Cover of the book Che's Afterlife by Michael J. Casey, Knopf Doubleday Publishing Group
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Author: Michael J. Casey ISBN: 9780307807656
Publisher: Knopf Doubleday Publishing Group Publication: June 6, 2012
Imprint: Vintage Language: English
Author: Michael J. Casey
ISBN: 9780307807656
Publisher: Knopf Doubleday Publishing Group
Publication: June 6, 2012
Imprint: Vintage
Language: English

In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.

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