Change Management according to a CRM implementation

Business & Finance, Marketing & Sales
Cover of the book Change Management according to a CRM implementation by M. Woog, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: M. Woog ISBN: 9783640280650
Publisher: GRIN Publishing Publication: March 5, 2009
Imprint: GRIN Publishing Language: English
Author: M. Woog
ISBN: 9783640280650
Publisher: GRIN Publishing
Publication: March 5, 2009
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Applied Sciences Mainz, course: Change Management, 62 entries in the bibliography, language: English, abstract: Changing customer needs, replacement of the leading Management, new employees or the implementation of new information technology - there are many reasons why organisations change. Change is nowadays a central element of every organisation. Some are driven by the change, others drive the change and are managing it active and foresighted. The surrounding of companies changed and they are on the brink of new challenges with an integrated orientation on profitable customer relations and therefor a successful Customer Relationship Management (CRM) is basically and is a central competitive advantage (Rapp, 2000, p. 35). The implementation of new IT-systems focusing the CRM aspect is important to understand the customer needs and handle the customers adequare to their relation to the organisation. The assimilation of the organisation to the changed market- and environmental terms are leading to deep changes. Changing structures, a new organisation of company divisions, introduction of new managment systems, adjustment of the companys strategy are mostly driven or intensified by the globalisation and are first and foremost concerning the industrial nations (Vahs, 2007, p.281). So changes concern the company, executives and employees, for all these affected participants a change means to learn new working techniques, the handling of new IT or the coorperation with new colleagues. Employees often react to this kind of changes with ressistance. Change Management (CM) operates these change processes and reacts to the ressistance of the affected people. Further more it handles the implementation of CRM, which failed numerous in the past. The reasons are mainly the neglect of the affected people, their positions inside the companys and the still prevailing opinion about CRM as a pure IT-system (Pattloch 2001, p.26).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Applied Sciences Mainz, course: Change Management, 62 entries in the bibliography, language: English, abstract: Changing customer needs, replacement of the leading Management, new employees or the implementation of new information technology - there are many reasons why organisations change. Change is nowadays a central element of every organisation. Some are driven by the change, others drive the change and are managing it active and foresighted. The surrounding of companies changed and they are on the brink of new challenges with an integrated orientation on profitable customer relations and therefor a successful Customer Relationship Management (CRM) is basically and is a central competitive advantage (Rapp, 2000, p. 35). The implementation of new IT-systems focusing the CRM aspect is important to understand the customer needs and handle the customers adequare to their relation to the organisation. The assimilation of the organisation to the changed market- and environmental terms are leading to deep changes. Changing structures, a new organisation of company divisions, introduction of new managment systems, adjustment of the companys strategy are mostly driven or intensified by the globalisation and are first and foremost concerning the industrial nations (Vahs, 2007, p.281). So changes concern the company, executives and employees, for all these affected participants a change means to learn new working techniques, the handling of new IT or the coorperation with new colleagues. Employees often react to this kind of changes with ressistance. Change Management (CM) operates these change processes and reacts to the ressistance of the affected people. Further more it handles the implementation of CRM, which failed numerous in the past. The reasons are mainly the neglect of the affected people, their positions inside the companys and the still prevailing opinion about CRM as a pure IT-system (Pattloch 2001, p.26).

More books from GRIN Publishing

Cover of the book The Renewable Energy Directive and the challenges for the Global Biodiesel Industry by M. Woog
Cover of the book Giving presentations: with focus on international audiences by M. Woog
Cover of the book The Implications of the rising demand for biofuels on developing/emerging economies by M. Woog
Cover of the book Swedens Educational System by M. Woog
Cover of the book Politeness Principle by M. Woog
Cover of the book Success Factors of Brand Extension in International Marketing by M. Woog
Cover of the book A Summary of Intercultural Instruments Highlighting the Achievement of Total Intercultural Synergy by M. Woog
Cover of the book Marketing and customer orientation of Cisco Systems Inc 2009 by M. Woog
Cover of the book Report on the 2008 UK communications campaign of Carling Extra Cold by M. Woog
Cover of the book Application of a unique model to build up succession of family business in practice by M. Woog
Cover of the book The differing foreign policy perspectives of Senators John McCain, Hillary Rodham Clinton and Barack Obama by M. Woog
Cover of the book 4D Image Verification by M. Woog
Cover of the book Influences and Attitudes within Consumer Behaviour Process by M. Woog
Cover of the book Comedy and Burlesque in Henry Fielding and Jane Austen by M. Woog
Cover of the book Warum benützen Menschen virtuelle Welten als Kommunikationsplattformen? by M. Woog
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy