Ceramics and Globalization

Staffordshire Ceramics, Made in China

Nonfiction, Home & Garden, Antiques & Collectibles, Pottery & Ceramics, Art & Architecture, General Art, Graphic Art & Design, General Design, Social & Cultural Studies, Political Science
Cover of the book Ceramics and Globalization by Neil Ewins, Bloomsbury Publishing
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Author: Neil Ewins ISBN: 9781474289894
Publisher: Bloomsbury Publishing Publication: May 4, 2017
Imprint: Bloomsbury Academic Language: English
Author: Neil Ewins
ISBN: 9781474289894
Publisher: Bloomsbury Publishing
Publication: May 4, 2017
Imprint: Bloomsbury Academic
Language: English

Neil Ewins' study of the Staffordshire potteries in a period of great global change traces how ceramics production has been affected by globalisation in both familiar and unexpected ways.

Although many manufacturers such as Wedgwood initially moved production to cheaper labour markets in East Asia, others remained in or returned to England once it became clear that outsourcing manufacturing was affecting the brand value and customer perception of their products. Neil Ewins explores the complex behaviour of the UK ceramics industry, using a combination of evidence from the press, trade journals, ceramic objects, and primary interview evidence of manufacturers, retailers and a ceramic designer.

Ewins suggests that, although the surface designs of UK ceramics invariably reflect diverse cultural and stylistic influences, a notion of authenticity often still resides in the place and context in which the ceramic product was originally made. Overall, the book argues that UK ceramics remain culturally complex because of issues of supply and demand, and ties to heritage, imagined or otherwise. Within a context of globalization, the book highlights compelling issues which have huge ramifications on UK manufacturing futures.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Neil Ewins' study of the Staffordshire potteries in a period of great global change traces how ceramics production has been affected by globalisation in both familiar and unexpected ways.

Although many manufacturers such as Wedgwood initially moved production to cheaper labour markets in East Asia, others remained in or returned to England once it became clear that outsourcing manufacturing was affecting the brand value and customer perception of their products. Neil Ewins explores the complex behaviour of the UK ceramics industry, using a combination of evidence from the press, trade journals, ceramic objects, and primary interview evidence of manufacturers, retailers and a ceramic designer.

Ewins suggests that, although the surface designs of UK ceramics invariably reflect diverse cultural and stylistic influences, a notion of authenticity often still resides in the place and context in which the ceramic product was originally made. Overall, the book argues that UK ceramics remain culturally complex because of issues of supply and demand, and ties to heritage, imagined or otherwise. Within a context of globalization, the book highlights compelling issues which have huge ramifications on UK manufacturing futures.

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