Celebrity Culture and the Entertainment Industry in Asia

Use of celebrity and its influence on society, culture and communication

Business & Finance, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book Celebrity Culture and the Entertainment Industry in Asia by , Intellect Books Ltd
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Author: ISBN: 9781783208098
Publisher: Intellect Books Ltd Publication: July 1, 2017
Imprint: Intellect Language: English
Author:
ISBN: 9781783208098
Publisher: Intellect Books Ltd
Publication: July 1, 2017
Imprint: Intellect
Language: English

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers’ interest in rethinking the economic and cultural implications of the phenomenon of stardom.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers’ interest in rethinking the economic and cultural implications of the phenomenon of stardom.

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