Case Studies in Strategic Management

How Executive Input Enables Students’ Development

Business & Finance, Accounting, Management, Business Reference, Education
Cover of the book Case Studies in Strategic Management by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319955551
Publisher: Springer International Publishing Publication: September 8, 2018
Imprint: Springer Language: English
Author:
ISBN: 9783319955551
Publisher: Springer International Publishing
Publication: September 8, 2018
Imprint: Springer
Language: English

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 

The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 

The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

More books from Springer International Publishing

Cover of the book The Nation and the Promise of Friendship by
Cover of the book Ocular Surface Disease by
Cover of the book Amnesia and the Nation by
Cover of the book Person Centered Psychiatry by
Cover of the book High Performance Computing by
Cover of the book Risk Culture in Banking by
Cover of the book The World Disorder by
Cover of the book Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data by
Cover of the book Judging International Human Rights by
Cover of the book Rhetorical Perspectives on Argumentation by
Cover of the book Nanoscale Insights into Ion-Beam Cancer Therapy by
Cover of the book Modeling of Gas-to-Particle Mass Transfer in Turbulent Flows by
Cover of the book Phenomics by
Cover of the book Families in an Era of Increasing Inequality by
Cover of the book Sustainable Operations Strategies by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy