Buzzmarketing

Get People to Talk About Your Stuff

Business & Finance, Marketing & Sales, Direct Marketing, Advertising & Promotion, Management & Leadership, Planning & Forecasting
Cover of the book Buzzmarketing by Mark Hughes, Penguin Publishing Group
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Author: Mark Hughes ISBN: 9781101218402
Publisher: Penguin Publishing Group Publication: July 7, 2005
Imprint: Portfolio Language: English
Author: Mark Hughes
ISBN: 9781101218402
Publisher: Penguin Publishing Group
Publication: July 7, 2005
Imprint: Portfolio
Language: English

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

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