Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment -

Business & Finance, Marketing & Sales
Cover of the book Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment - by Daniel Springer, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Daniel Springer ISBN: 9783638159777
Publisher: GRIN Publishing Publication: December 19, 2002
Imprint: GRIN Publishing Language: English
Author: Daniel Springer
ISBN: 9783638159777
Publisher: GRIN Publishing
Publication: December 19, 2002
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Stellenbosch Universitiy (Department of Industrial Psychology), 72 entries in the bibliography, language: English, abstract: This paper attempts to gain a better understanding of consumer behavior on Internet purchases. To address this objective a secondary literature survey was conducted. In the first part, the paper focuses on characteristics of Internet consumers through briefly exploring online demographics and activities, and then through classifying several shopper types. Second, the established five stages model of the consumer decision process is examined in the online shopping context. Third, potential drivers of Internet shopping are derived, focusing on benefits of online shopping, Web loyalty and Web site design quality. The fourth part deals with acceptance barriers to Internet shopping, in particular with general barriers, security issues and privacy concerns. Implications for online marketers are derived after each part of the paper. Finally, several conclusions, a summary of implications and further notes are presented at the end.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Stellenbosch Universitiy (Department of Industrial Psychology), 72 entries in the bibliography, language: English, abstract: This paper attempts to gain a better understanding of consumer behavior on Internet purchases. To address this objective a secondary literature survey was conducted. In the first part, the paper focuses on characteristics of Internet consumers through briefly exploring online demographics and activities, and then through classifying several shopper types. Second, the established five stages model of the consumer decision process is examined in the online shopping context. Third, potential drivers of Internet shopping are derived, focusing on benefits of online shopping, Web loyalty and Web site design quality. The fourth part deals with acceptance barriers to Internet shopping, in particular with general barriers, security issues and privacy concerns. Implications for online marketers are derived after each part of the paper. Finally, several conclusions, a summary of implications and further notes are presented at the end.

More books from GRIN Publishing

Cover of the book Strategies and Methods of Scaffolding Text-based sources for Weak(er) ESL-Learners of English by Daniel Springer
Cover of the book Public Private Partnership and Telecom Infrastructure development by Daniel Springer
Cover of the book Pragmatics in my everyday practice - Meeting and addressing people by Daniel Springer
Cover of the book Tapas de Culture by Daniel Springer
Cover of the book Grammatik und Lyrikverstehen by Daniel Springer
Cover of the book What makes a collection of people a 'class'? Does grouping people into classes help to explain anything? by Daniel Springer
Cover of the book Location-based Mobile Games by Daniel Springer
Cover of the book Ethical Claims in Advertising by Daniel Springer
Cover of the book Modernism in 'The Day of the Locust' (1939) by Nathanael West by Daniel Springer
Cover of the book Idioms of <fear>: An onomasiological approach by Daniel Springer
Cover of the book Limiting factors for the short-term recruitment of savanna trees at woodland islands in the Western Soutpansberg, South Africa by Daniel Springer
Cover of the book Book Review of 'Shi'a Islam: From Religion to Revolution' by Heinz Halm by Daniel Springer
Cover of the book Managing cultural differences between UK and China by Daniel Springer
Cover of the book Ethical problems concerning organ transplantation in '21 Grams' by Daniel Springer
Cover of the book The German Influence on Australian and American English by Daniel Springer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy