Buying into English

Language and Investment in the New Capitalist World

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Buying into English by Catherine Prendergast, University of Pittsburgh Press
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Author: Catherine Prendergast ISBN: 9780822971184
Publisher: University of Pittsburgh Press Publication: May 31, 2008
Imprint: University of Pittsburgh Press Language: English
Author: Catherine Prendergast
ISBN: 9780822971184
Publisher: University of Pittsburgh Press
Publication: May 31, 2008
Imprint: University of Pittsburgh Press
Language: English

Many developing countries have little choice but to “buy into English” as a path to ideological and material betterment.
Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit.
Buying into English presents an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Many developing countries have little choice but to “buy into English” as a path to ideological and material betterment.
Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit.
Buying into English presents an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English.

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