Author: | Dan Marshall | ISBN: | 9781845285951 |
Publisher: | Little, Brown Book Group | Publication: | April 17, 2014 |
Imprint: | How To Books | Language: | English |
Author: | Dan Marshall |
ISBN: | 9781845285951 |
Publisher: | Little, Brown Book Group |
Publication: | April 17, 2014 |
Imprint: | How To Books |
Language: | English |
This book will lead you through the entire process and help you with all the decisions you'll need to make along the way, such as researching your market; setting your objectives and making a plan; finding the right property; cooking and menu planning; dealing with reservations, reception and billing; purchasing and serving delicious food and wine; managing your cash flow and accounts; and creating the WOW factor.
Contents: 1. Substantiating the Dream; 2. Which Property and Which Business Format?; 3. Getting Started; 4. Setting Your Standard;5. Reservations and Reception; 6. Food and Beverage; 7. Housekeeping Issues; 8. Marketing and Advertising; 9. Bookkeeping and Financial Aspects; 10. Ancillary Departments; 11.Staffing; Appendix; Index
This book will lead you through the entire process and help you with all the decisions you'll need to make along the way, such as researching your market; setting your objectives and making a plan; finding the right property; cooking and menu planning; dealing with reservations, reception and billing; purchasing and serving delicious food and wine; managing your cash flow and accounts; and creating the WOW factor.
Contents: 1. Substantiating the Dream; 2. Which Property and Which Business Format?; 3. Getting Started; 4. Setting Your Standard;5. Reservations and Reception; 6. Food and Beverage; 7. Housekeeping Issues; 8. Marketing and Advertising; 9. Bookkeeping and Financial Aspects; 10. Ancillary Departments; 11.Staffing; Appendix; Index