Business Strategies and Competitiveness in Times of Crisis

A Survey on Italian SMEs

Business & Finance, Career Planning & Job Hunting, Small Business, Management & Leadership, Management
Cover of the book Business Strategies and Competitiveness in Times of Crisis by Laura Gavinelli, Palgrave Macmillan UK
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Author: Laura Gavinelli ISBN: 9781137578105
Publisher: Palgrave Macmillan UK Publication: July 13, 2016
Imprint: Palgrave Macmillan Language: English
Author: Laura Gavinelli
ISBN: 9781137578105
Publisher: Palgrave Macmillan UK
Publication: July 13, 2016
Imprint: Palgrave Macmillan
Language: English

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. 

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