Business Project Management and Marketing

Mastering Business Markets

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Business Project Management and Marketing by , Springer Berlin Heidelberg
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Author: ISBN: 9783662485071
Publisher: Springer Berlin Heidelberg Publication: January 8, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783662485071
Publisher: Springer Berlin Heidelberg
Publication: January 8, 2016
Imprint: Springer
Language: English

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.  

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