Business Development, Merger and Crisis Management of International Firms in Japan

Featuring Case Studies from Fortune 500 Companies

Providing rare insight into the topic of Japanese management, this book looks at how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book investigates crisis management, strategy development, merger and globalization in a structured and descriptive manner. It aims to support students and decision-makers to learn more about strategic Japanese management and effective decision-making.

Sample Chapter(s)
Case Studies in this Book
Case Study 1. Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global Market

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Contents:

• Strategy:

  • Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global Market
  • Suntory: Bringing Japanese Whiskey to the World
  • Asahi Beverages Facing the Challenges of Globalization

• Mergers:

  • Square ENIX
  • Merging EMI Music and Universal: Changing the Japanese Music Industry

• Market Entry:

  • Daimler Entering New Markets
  • Mercari Going Global

• NonProfit Organizations:

  • Second Harvest Japan: How an American Founded Japan's First Food Bank

• Dealing with Crisis:

  • Mitsubishi Heavy Industries Entering New Business Fields
  • Avex: Number One on the Japanese Music Industry

• Business Development:

  • East Japan Railway Company (JR East)
  • Old Meets New: DeNA and the New Keiretsu

Readership: This book is intended for students and professionals interested in finding out more about Japanese management.
Key Features:

• There are very few case studies on Japanese management and marketing available
• The book features companies that are not so well known outside Japan
• The book is a readable volume targeting students in business schools to learn about Japanese MNCs and modern Japanese management styles