Business Cases That Get Results

Business & Finance, Business Reference, Business Writing, Business Communication
Cover of the book Business Cases That Get Results by Carrie Marshall, BCS Learning & Development Limited
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Author: Carrie Marshall ISBN: 9781780174570
Publisher: BCS Learning & Development Limited Publication: January 31, 2019
Imprint: BCS, The Chartered Institute for IT Language: English
Author: Carrie Marshall
ISBN: 9781780174570
Publisher: BCS Learning & Development Limited
Publication: January 31, 2019
Imprint: BCS, The Chartered Institute for IT
Language: English

A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

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A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

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