Burn This Book: A Creativity Tool

Why do I keep talking about my projects and dreams, but can’t manage to do them?

I’ve been there, I know what it’s like. It destroys our confidence, our creativity, and our ability to dream. Have no fear. If I can do it, anyone can do it. And it will not be as hard as you may think.

Creativity has mistakenly been considered random and unscientific. Productivity and creativity are often seen, if not as opposites, as totally unrelated terms. Since action is a behavior, it can be measured and improved, it’s rational. But creativity is seen by many as chaotic and impulse-based.

Although there’s a popular notion of creative insights arriving like a bolt out of the blue, my proposal is that creativity has nothing to do with chance or luck. Creativity is a skill. We don’t have to wait for lightning to strike. Once we understand the best way to cultivate it, we can make predictions, improvements and make it actionable.

We’re interested in a definition that explains creativity as the act of creation, not only an ideation phase, but an implementation phase as well.

Creativity must be understood as a process that requires effort.

Being that creativity and truthfulness is so deeply linked to happiness, isn’t it weird that most of us have never received formal training or advice on how to get the most out of our talents?

Think about it: Most people haven’t EVER taken five minutes to learn how to get the most out of their talents. And it gets worse, most of them don’t even realize the real importance of their talents.

I’m not promising the world here, but I can assure you in this book I cover my whole journey. From my most personal stories to my Eureka moments.

When you apply the ideas shared here, the payoff will be many times greater than what you paid for this book.

Have you ever seen people who seem to excel at every aspect of life? People who seem to be great professionals, to live a healthy life and to have great relationships. How do these successful people achieve such results?

In brief, they do it the old-fashioned way: with hard work and self-discipline.

Everyone knows that exercise keeps us healthy, yet most people don’t do it. Smokers know that smoking is harmful, but they don’t stop. Why? Because information alone doesn’t result in change. In school they teach us that knowledge is power, but knowledge is not power.

It is in the actions one takes with their knowledge that power is found.

This book isn’t meant to be just another feel-good piece that is skimmed and placed on the shelf. I want you to read it, mark it, write down the ideas that you want to implement and act. Then you won’t need this book anymore. Throw it away. Burn it.

It’s not that knowledge is bad; knowledge is good, but applied knowledge is better.

Burn This Book is a narrative non-fiction that follows a simple format: Story-Lesson-Call to action. It is about self-esteem strength and the practical pursuit of happiness for beginners.

I believe that self-esteem strength, and therefore, happiness, relies in doing what we love.

Either by applying creativity in business or in your personal life, when creativity is understood as an action (and not as a synonym of imagination) it plays a key role in personal fulfillment.

Whatever your vision of success is, Burn This Book will help you get there.
Now’s the time to scroll to the top of the page and select the buy button.
Take action.

Speaker and strategist Fernando Suarezserna presents the simple program Burn This Book. In a nutshell: you’ll learn how to focus your creative-self in order to reach your goals.

Written by Fernando Suarezserna. Designed by Andrés Salazar Ruiz Velasco.