Building Social Business

The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities, Economics, Development & Growth, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Building Social Business by Muhammad Yunus, PublicAffairs
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Author: Muhammad Yunus ISBN: 9781586488635
Publisher: PublicAffairs Publication: May 11, 2010
Imprint: PublicAffairs Language: English
Author: Muhammad Yunus
ISBN: 9781586488635
Publisher: PublicAffairs
Publication: May 11, 2010
Imprint: PublicAffairs
Language: English

The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems.

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems.

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

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