Building Brand Identity in the Age of Social Media

Emerging Research and Opportunities

Nonfiction, Computers, Internet, Business & Finance, Marketing & Sales
Cover of the book Building Brand Identity in the Age of Social Media by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi, IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi ISBN: 9781522551454
Publisher: IGI Global Publication: January 12, 2018
Imprint: Business Science Reference Language: English
Author: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
ISBN: 9781522551454
Publisher: IGI Global
Publication: January 12, 2018
Imprint: Business Science Reference
Language: English

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

More books from IGI Global

Cover of the book Innovative Practices for Higher Education Assessment and Measurement by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Handbook of Research on Cloud and Fog Computing Infrastructures for Data Science by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Bridging Relational and NoSQL Databases by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Servant Leadership by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Multidisciplinary Perspectives on Telecommunications, Wireless Systems, and Mobile Computing by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Enabling Real-Time Mobile Cloud Computing through Emerging Technologies by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Serious Games for Healthcare by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Information Assurance and Security Technologies for Risk Assessment and Threat Management by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Analyzing Workplace Arrogance and Organizational Effectiveness by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Improving Health Management through Clinical Decision Support Systems by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Androids, Cyborgs, and Robots in Contemporary Culture and Society by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Emerging Issues, Challenges, and Opportunities in Urban E-Planning by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Written Corrective Feedback for L2 Development by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Game Theory by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Cover of the book Wideband, Multiband, and Smart Reconfigurable Antennas for Modern Wireless Communications by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy