Building Better Brands

A Comprehensive Guide to Brand Strategy and Identity Development

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Building Better Brands by Scott Lerman, Adams Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Scott Lerman ISBN: 9781440331510
Publisher: Adams Media Publication: May 29, 2018
Imprint: HOW Books Language: English
Author: Scott Lerman
ISBN: 9781440331510
Publisher: Adams Media
Publication: May 29, 2018
Imprint: HOW Books
Language: English

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

More books from Adams Media

Cover of the book The Everything Guide to Nutrition by Scott Lerman
Cover of the book A Cup of Comfort Prayers and Stories for Christmas by Scott Lerman
Cover of the book A Cup of Comfort for Families Touched by Alzheimer's by Scott Lerman
Cover of the book A Big Man, A Fast Man by Scott Lerman
Cover of the book The 50 Best Cookies and Brownies Recipes by Scott Lerman
Cover of the book Rawhead & Bloody Bones by Scott Lerman
Cover of the book Hex Your Ex by Scott Lerman
Cover of the book The Everything Guide to Getting Published by Scott Lerman
Cover of the book Come A-Smokin' by Scott Lerman
Cover of the book The Everything Parent's Guide To Raising Siblings by Scott Lerman
Cover of the book The Everything Card Tricks Book by Scott Lerman
Cover of the book Uneasy Street by Scott Lerman
Cover of the book The Everything Easy Asian Cookbook by Scott Lerman
Cover of the book The Make-Ahead Cookbook by Scott Lerman
Cover of the book 365 Days Of Walking The Red Road by Scott Lerman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy