Branding Canada
Nonfiction, Social & Cultural Studies, Political Science, International, International Relations
| Author: | Evan Potter | ISBN: | 9780773583917 |
| Publisher: | McGill-Queen's University Press | Publication: | November 1, 2008 |
| Imprint: | Language: | English |
| Author: | Evan Potter |
| ISBN: | 9780773583917 |
| Publisher: | McGill-Queen's University Press |
| Publication: | November 1, 2008 |
| Imprint: | |
| Language: | English |
The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism encourage cooperation to protect the environment or attract investment and skilled labour influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments.
The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism encourage cooperation to protect the environment or attract investment and skilled labour influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments.
