Brand Journalism

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Brand Journalism by Andy Bull, Taylor and Francis
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Author: Andy Bull ISBN: 9781136185984
Publisher: Taylor and Francis Publication: June 26, 2013
Imprint: Routledge Language: English
Author: Andy Bull
ISBN: 9781136185984
Publisher: Taylor and Francis
Publication: June 26, 2013
Imprint: Routledge
Language: English

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.

Areas covered include:

• Establishing the audience your brand wants to engage with

• Identifying your organisation’s business goals

• Developing a brand journalism strategy to help deliver those business goals

• Measuring the results of your brand journalism strategy

The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.

Areas covered include:

• Establishing the audience your brand wants to engage with

• Identifying your organisation’s business goals

• Developing a brand journalism strategy to help deliver those business goals

• Measuring the results of your brand journalism strategy

The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

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