Brand It Yourself

The Fast, Focused Way to Marketplace Magic

Business & Finance, Marketing & Sales, Direct Marketing, Management & Leadership, Management
Cover of the book Brand It Yourself by Lynn Altman, Penguin Publishing Group
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Author: Lynn Altman ISBN: 9781440627323
Publisher: Penguin Publishing Group Publication: November 16, 2006
Imprint: Portfolio Language: English
Author: Lynn Altman
ISBN: 9781440627323
Publisher: Penguin Publishing Group
Publication: November 16, 2006
Imprint: Portfolio
Language: English

How companies can stop overthinking the branding process, with faster and better results

Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics.

Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers.

Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments.

In Brand It Yourself, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies.

Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques inBrand It Yourself, your company can develop better branding ideas with less stress and wasted time.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How companies can stop overthinking the branding process, with faster and better results

Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics.

Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers.

Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments.

In Brand It Yourself, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies.

Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques inBrand It Yourself, your company can develop better branding ideas with less stress and wasted time.

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