Brand Breakout

How Emerging Market Brands Will Go Global

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Brand Breakout by Nirmalya Kumar, Jan-Benedict E.M Steenkamp, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp ISBN: 9781137276629
Publisher: Palgrave Macmillan UK Publication: June 13, 2013
Imprint: Palgrave Macmillan Language: English
Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
ISBN: 9781137276629
Publisher: Palgrave Macmillan UK
Publication: June 13, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

More books from Palgrave Macmillan UK

Cover of the book Internationalizing Teaching, Localizing Learning by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Exploring Literacies by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Wittgenstein’s Philosophy in Psychology by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Gay Men's Relationships Across the Life Course by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book When Warners Brought Broadway to Hollywood, 1923-1939 by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Conversations with Angels by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Gender Capital at Work by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Venturing into the Bioeconomy by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Working for the State by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book The Royal Navy and the British Atlantic World, c. 1750–1820 by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Intermedial Shakespeares on European Stages by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book China's Resource Diplomacy in Africa by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Housing Affordability and Housing Investment Opportunity in Australia by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Innovating in a Service-Driven Economy by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Longitudinal Studies on the Organization of Social Interaction by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy