Brainstorming and Beyond

A User-Centered Design Method

Nonfiction, Computers, Advanced Computing, Programming, Data Modeling & Design, General Computing
Cover of the book Brainstorming and Beyond by Chauncey Wilson, Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chauncey Wilson ISBN: 9780124071667
Publisher: Elsevier Science Publication: January 22, 2013
Imprint: Morgan Kaufmann Language: English
Author: Chauncey Wilson
ISBN: 9780124071667
Publisher: Elsevier Science
Publication: January 22, 2013
Imprint: Morgan Kaufmann
Language: English

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.

  • Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support
  • Explores efficient processes for analyzing the value of ideas
  • Examines ways to generate visual as well as textual ideas
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.

More books from Elsevier Science

Cover of the book Kidney Development, Disease, Repair and Regeneration by Chauncey Wilson
Cover of the book The Alkaloids by Chauncey Wilson
Cover of the book Geological Belts, Plate Boundaries, and Mineral Deposits in Myanmar by Chauncey Wilson
Cover of the book Commercial Airplane Design Principles by Chauncey Wilson
Cover of the book Iron Ore by Chauncey Wilson
Cover of the book Mitosis and Meiosis Part A by Chauncey Wilson
Cover of the book The Origin of Chronic Inflammatory Systemic Diseases and their Sequelae by Chauncey Wilson
Cover of the book Membrane Proteins – Engineering, Purification and Crystallization by Chauncey Wilson
Cover of the book Cellulose-Reinforced Nanofibre Composites by Chauncey Wilson
Cover of the book Advances in Atomic, Molecular, and Optical Physics by Chauncey Wilson
Cover of the book Handbook of Pollution Prevention and Cleaner Production Vol. 3: Best Practices in the Agrochemical Industry by Chauncey Wilson
Cover of the book Fabrication and Design of Resonant Microdevices by Chauncey Wilson
Cover of the book Applied Process Design for Chemical and Petrochemical Plants: Volume 1 by Chauncey Wilson
Cover of the book Infrared and Raman Spectroscopies of Clay Minerals by Chauncey Wilson
Cover of the book Human Sleep and Cognition by Chauncey Wilson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy