Brain Surfing: The Top Marketing Minds in the World

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Brain Surfing: The Top Marketing Minds in the World by Heather LeFevre, Heather LeFevre
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Author: Heather LeFevre ISBN: 9780996854610
Publisher: Heather LeFevre Publication: October 28, 2015
Imprint: Smashwords Edition Language: English
Author: Heather LeFevre
ISBN: 9780996854610
Publisher: Heather LeFevre
Publication: October 28, 2015
Imprint: Smashwords Edition
Language: English

Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.

Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.

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Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.

Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.

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