World Publishing: 4071 books
Architecting Experience
A Marketing Science and Digital Analytics Handbook
Language: English
Release Date: December 16, 2015
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of...
by Luca Spadafora, Gennady P Berman
Language: English
Release Date: April 27, 2017
Language: English
Release Date: April 27, 2017
This book provides simple introduction to quantitative finance for students and junior quants who want to approach the typical industry problems with practical but rigorous ambition. It shows a simple link between theoretical technicalities and practical solutions. Mathematical aspects are discussed...
Long-Term Impact of Marketing
A Compendium
Language: English
Release Date: April 5, 2018
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure...
The World Scientific Reference on Entrepreneurship
In 4 Volumes
Language: English
Release Date: December 28, 2016
This multi-volume set focuses on a topic of growing interest to academics, policymakers, university administrators, state and regional economic development officials, and students: entrepreneurship. In recent years, we have witnessed a proliferation of entrepreneurship courses, programs, and initiatives...
by Khee Giap Tan, Trieu Duong Luu Nguyen, Divya Chandran;Kong Yam Tan
Language: English
Release Date: November 21, 2017
Language: English
Release Date: November 21, 2017
As cities continue to play an increasingly significant role in driving economic growth in many countries, competition among cities have shifted from the national level to the global arena. In this context, international benchmarks for cities are vital for businesses and individuals to make informed...
Winning in Service Markets
Success through People, Technology and Strategy
Language: English
Release Date: December 8, 2016
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing...
Modern Japan: Origins of the Mind
Japanese Traditions and Approaches to Contemporary Life
Language: English
Release Date: July 22, 2010
The book takes a fresh look at modern Japan, and does not treat the Japanese as enigmatic or mysterious people; their ways of thinking and their culture can be explained by an honest appraisal of their history and of the norms that have shaped this history. This book not only reveals the mentality...
The Great Equal Society
Confucianism, China and the 21st Century
Language: English
Release Date: October 10, 2013
Confucianism is the guiding creed for a quarter of mankind, yet hardly anyone has explained it in plain terms — until now. Written in a style both intelligible and enjoyable for the global audience, The Great Equal Society distils the core ideas of the major Confucian classics and shows how their...
New Paradigm for Interpreting the Chinese Economy
Theories, Challenges and Opportunities
Language: English
Release Date: March 18, 2014
Since the reform and opening up in 1978, the Chinese economy has grown rapidly. China has become the focus of the world due to its astonishing achievements in every aspect of its economical growth. The country's transformation process has witnessed unprecedented social and economic phenomena and the...
by Baogang He
Language: English
Release Date: September 14, 2016
Language: English
Release Date: September 14, 2016
The order of international relations in Asia is predominantly state-centric. It is one based primarily on absolute national sovereignty, exclusive national identity and patriotic national citizenship. This sovereignty-based or state-centered order, however, has been challenged and progressively undermined...
by Mu Yang, Michael Siam Heng Heng
Language: English
Release Date: July 25, 2012
Language: English
Release Date: July 25, 2012
The book analyzes the nature of Chinese economy which enables it to go through the financial tsunami pretty unscathed. It discusses the stimulus package designed by the Chinese government to keep the economy on course, as well as its results — both positive and negative aspects in the middle and...
The Global Challenge of Malaria
Past Lessons and Future Prospects
Language: English
Release Date: January 22, 2014
Malaria is one of the most important “emerging” or “resurgent” infectious diseases. According to the World Health Organization, this mosquito-borne infection is a leading cause of suffering, death, poverty, and underdevelopment in the world today. Every year 500 million people become severely...
Decarbonising the World's Economy
Assessing the Feasibility of Policies to Reduce Greenhouse Gas Emissions
Language: English
Release Date: November 13, 2014
Too often amongst policy makers and thought leaders an assumption is made that we must make a choice between tackling climate change and having a strong economy; tackling climate change and allowing poorer nations to develop; tackling climate change and having a secure energy system. However, a decade...
The Value Sphere
The Corporate Executives' Handbook for Creating and Retaining Shareholder Wealth
Language: English
Release Date: August 7, 2009
This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concepts related to this evolution — corporate strategy, raising external finance, capital budgeting, dividend policy, mergers and acquisition, globalization,...